In 2021, Ira retired from traveling to create his all-in-one platform to help induvial start and grow their coaching businesses, aiming to help them achieve the same success he had experienced. Coachman, his all-in-one platform, launched November 1, 2022 with Ira as Head Coach.
Ira began working on Coachman in 2019, describing it as the most challenging project and period of his life. He spent years working behind the scenes before he could finally launch Coachman. Despite many difficulties and setbacks, Coachman went on to become his most successful company, surpassing all his previous ventures in impact and revenue.
Following the launch of Coachman on November 1, 2022, Ira was recruited to appear on several podcasts and internet TV shows to promote Coachman, leading to his rise to fame and his journey to becoming a Celebrity Coach in 2023. Ira says it was his destiny to create Coachman, and that destiny never comes without a fight.
From 2023 to now, Ira has been developing Ira Curry Holdings as Executive Chairman, the parent company of his eight businesses. This is a 10-year project expected to be completed by 2033.